In 2017 Southern Pastures purchased 50 percent of New Zealand’s sweetheart dairy brand, Lewis Road Creamery, which burst into public consciousness with its popular flavoured milk back in October 2014.
A collision of two iconic New Zealand brands, Whitakers Chocolate and Lewis Road Creamery milk, the chocolate milk struck a chord with customers creating mayhem in supermarkets, snaking queues and even a black market due its unforeseen demand. Ad man, Peter Culliane and his team have done a wonderful job in bringing butter, fresh milk and many other products to shelves both in New Zealand and abroad.